https://www.neatorama.com/2021/05/02/This-New-AI-Will-Tell-You-Why-No-One-Is-Clicking-Your-Website/
I wonder what the endpoint of prospective analytics are. Do we just end up with regression to the mean?
I always think of the old saw in conversion optimization: if you do enough A/B testing and optimization, you always end up with a porn site (or, as we've learned lately, a conspiracy theory site). So on that case it's still a regression to the mean, but in the alternate sense of that word.