Another one that keeps showing up.
If I look at how much coverage they've gotten and how little it's likely to cost them compared to how much they would have had to spend on Google Ads to have the same reach....
Meditation app Calm says it will pay fines for tennis players who skip Grand Slam press appearances like Naomi Osaka
https://www.businessinsider.com/naomi-osaka-french-open-press-appearance-fine-calm-app-2021-6