Print Page - In A Post-Cookie World, A Push For First-Party Data Takes The Cake

Title: In A Post-Cookie World, A Push For First-Party Data Takes The Cake
Post by: rcjordan on July 01, 2021, 02:20:41 PM

^{Same old, same old CEO-speak but some of the corporate strategy info is interesting.}

https://www.forbes.com/sites/forbestechcouncil/2021/07/01/in-a-post-cookie-world-a-push-for-first-party-data-takes-the-cake/

Title: Re: In A Post-Cookie World, A Push For First-Party Data Takes The Cake
Post by: ergophobe on July 01, 2021, 05:43:19 PM

It seems like, as you say, same old, same old - collect contact info, build your database, reach the customer directly rather than mediated through platforms.

What strategy aspect did you find new or interesting? Buying Dollar Shave Club?

Title: Re: In A Post-Cookie World, A Push For First-Party Data Takes The Cake
Post by: rcjordan on July 01, 2021, 05:49:29 PM

>Buying Dollar Shave Club?

Yeah. Small companies & brands are going to be the new subdomains.

The Core

Why We Are Here => Web Development => Topic started by: rcjordan on July 01, 2021, 02:20:41 PM