The Core

Why We Are Here => Marketing => Topic started by: rcjordan on July 09, 2021, 04:44:40 PM

Title: Marketers are leaning away from keyword blocking, report claims
Post by: rcjordan on July 09, 2021, 04:44:40 PM

https://www.morningbrew.com/marketing/stories/2021/07/09/marketers-leaning-away-keyword-blocking-report-claims
Title: Re: Marketers are leaning away from keyword blocking, report claims
Post by: ergophobe on July 09, 2021, 07:15:47 PM
Excellent PR placement for Double Verify. If you're a startup, find out who their PR firm is.

QuoteFor the most part, brands want to avoid publishers that spread misinformation, pornography, and other dark parts of the internet. But they...uh...also want reach. So, they'll lean on companies like DoubleVerify or NewsGuard to help navigate the deep trenches of digital marketing.

Brilliant