The Core

Why We Are Here => Monetization => Topic started by: BoL on July 26, 2021, 01:02:28 PM

Title: Aff Programs / Community Groups
Post by: BoL on July 26, 2021, 01:02:28 PM
Wondering if anyone has any wisdom on this kind of setup: raising funds for local community charity projects with revenue from aff programs.

Guess it could be setup a couple of ways
1) Simply links with aff code saying "by visiting our partners and purchasing, a % of proceeds will go to our community projects"
2) Flesh it out a bit into an aff site with the same aim but having something more substantial to show for it.

Any thoughts, is it a no no for aff program rules typically?
Title: Re: Aff Programs / Community Groups
Post by: rcjordan on July 26, 2021, 01:26:00 PM
My first question is 'How local?'  Neighbohood? City? Region?

2nd question is how are you going to gather their eyeballs?

My wife uses Nextdoor site daily to keep up with our neighborhood.  I'm thinking a well-pitched post for local charities might get traction there or similar. Or FB?  But sustaining interest & top-of-mind awareness over the long term is going to be tough.

Nextdoor to go public in $4.3 billion SPAC merger as CEO looks toward expansion
https://www.cnbc.com/2021/07/06/nextdoor-to-go-public-in-4point3-billion-spac-merger-as-ceo-looks-toward-expansion.html

Nextdoor going public: Survey says many haven't heard of it
https://www.fastcompany.com/90654326/as-nextdoor-knocks-on-the-nasdaq-some-consumers-say-whos-there

Title: Re: Aff Programs / Community Groups
Post by: rcjordan on July 26, 2021, 01:34:52 PM
+

In the US, you're going to need a tax ID number for some person or organization to be an aff, so somebody has to be the formal front end --taxes, accounting.
Title: Re: Aff Programs / Community Groups
Post by: BoL on July 26, 2021, 01:37:02 PM
Cheers for the response

>how local

Just to local town, circa 20K people. The local community council have a fund raising of £8K for sprucing up the town with flowers. They're at 20% of their target. I suggested this idea to them.

>Or FB?  But sustaining interest & top-of-mind awareness over the long term is going to be tough.

Their website/FB presence is reasonable, I'd be willing to put in a few hours of work to get this kind of thing going. Was just thinking wrt idea 1) that it may fall foul of aff rules about encouraging clicks but I guess not a huge problem for CPA?

Will take a closer look at Nextdoor.

Think I'd leave the accounting side to them, since they'll be setup to deal with it.



Title: Re: Aff Programs / Community Groups
Post by: rcjordan on July 26, 2021, 01:45:51 PM
>flowers

Here's a talking point;

Weed Thriller: Garden of weeds takes home gold at Royal Horticultural Society show
https://www.telegraph.co.uk/news/2021/07/25/weed-thriller-garden-weeds-takes-home-gold-royal-horticultural/
Title: Re: Aff Programs / Community Groups
Post by: DrCool on July 26, 2021, 03:49:02 PM
I wouldn't think most affiliate managers would have any issues with this. We do similar setups for alumni groups, team fan communities, some cities and local organizations, non-profits, etc.

We have seen some very strong success with the "Shop and Support" type messaging which is what you are looking at.
Title: Re: Aff Programs / Community Groups
Post by: BoL on July 27, 2021, 01:58:20 PM
>weeds

I've plenty of them I could donate

>We have seen some very strong success with the "Shop and Support" type messaging which is what you are looking at.

Good to hear. Guess with decent awareness and the amount of cash people spend online nowadays, it can add up to a decent amount. Links would definitely be easier, wonder if a search bar and using some APIs would be more effective. Would appreciate if you could PM an example site just for interest.

Cheers


Title: Re: Aff Programs / Community Groups
Post by: ergophobe on July 27, 2021, 08:54:13 PM
>>weeds

I love that. As a naturalist, it's surprising difficult to explain to some people that "weeds" are just plants that one or more persons dislike. Beyond that, there's no such thing as a weed.
Title: Re: Aff Programs / Community Groups
Post by: ukgimp on July 28, 2021, 04:02:13 AM
Reminds me of easyfundraising, giveasyoulive etc.