Every online ad channel is grappling with the fallout from restrictions on user-level tracking and third-party data access.
digital ad fraud is also growing at an alarming rate. One report estimates that 88% of digital ad clicks are fake
How Independent Measurement Can Rescue The Ailing Advertising Industry
https://www.forbes.com/sites/forbestechcouncil/2022/01/06/how-independent-measurement-can-rescue-the-ailing-advertising-industry/?sh=1a71be2c11a7
Dow Jones Sells Off As Facebook Crashes On Earnings; Amazon Earnings Due| Investor's Business Daily
https://www.investors.com/market-trend/stock-market-today/dow-jones-futures-fall-as-facebook-crashes-on-earnings-qualcomm-spotify-slide/
How Apple's privacy push cost Meta $10bn
https://www.economist.com/the-economist-explains/2022/02/03/how-apples-privacy-push-cost-meta-10bn
QuoteOn February 2nd Meta, which owns Facebook and Instagram, told investors that privacy-focused changes to iOS, including the "ask app not to track" notification, would cost the company around $10bn in 2022. That revelation, along with growing competition and sluggish growth in user numbers, helped to prompt a 23% plunge in Meta's share price and showed Apple's might....
...a study in December by AppsFlyer, an ad-tech company, suggested that 54% of Apple users who saw the prompt opted out.
....Snap, another social-media company, and Unity, a games engine which operates an ad network, also expect Apple's changes to hurt their businesses. Apple, meanwhile, is doing well: estimates suggest its own ad business has grown significantly since it introduced the app tracking pop-up. (A different pop-up, with a more persuasive sales pitch for opting-in to tracking, appears on Apple's own apps.)
I can picture people talking about FB in 20 years time as a fond memory of the past. Have to say it's satisfying seeing that huge share price drop.
I can picture people talking about FB in 20 years time as a fond memory of the past.
Fixt. Does have a bit of myspace 2.0 feel innit?