The Core

Why We Are Here => Marketing => Topic started by: rcjordan on January 18, 2022, 04:44:24 PM

Title: TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually
Post by: rcjordan on January 18, 2022, 04:44:24 PM

https://pandaily.com/tiktok-saw-2-3-billion-in-consumer-spending-in-2021-up-77-annually/
Title: Re: TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually
Post by: Drastic on January 19, 2022, 01:01:42 PM
What are they selling?
Title: Re: TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually
Post by: rcjordan on January 19, 2022, 01:47:47 PM
>selling

Ummmm...

A TikToker Made $200,000 Farting In Jars. Here's How She Did It - Rolling Stone
https://www.rollingstone.com/culture/culture-features/fart-jar-tiktok-stephanie-matto-interview-1280395/
Title: Re: TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually
Post by: Drastic on January 19, 2022, 02:05:15 PM
Interesting. I didn't realize it has/is a full ecommerce platform.
Title: Re: TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually
Post by: rcjordan on January 19, 2022, 03:06:37 PM
TT seems to be the place -like reddit- that a lot of adult/porn creators use to post free teasers --mostly for OnlyFans subscriptions.  I think TT banned outright porn but not sure. 

Looks like selling may be mostly app-driven:
"TikTok also allows in-app shopping for your hashtag so viewers can buy directly from the app. Brands such as Kroger have leveraged this feature effectively, with campaigns such as the #TransformUrDorm challenge."

43 Products I Found On TikTok I Never Knew I Needed
https://www.buzzfeed.com/emmamcanaw/cool-tiktok-products


"There are more than one billion users on TikTok, and the app is available in over 150 countries. It's ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29."


IIRC, 55% of users are chinese, but the US is 2nd.

Ad platform:
https://ads.tiktok.com/


Title: Re: TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually
Post by: BoL on January 19, 2022, 03:16:10 PM
>Jars

I get the feeling my brand wouldn't cover the cost of the jar...

>content

My brother over Christmas was professing how great tiktok is for home improvement content, mainly that it's much less annoying than YT due to ads.
Title: Re: TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77% Annually
Post by: rcjordan on January 19, 2022, 03:45:49 PM
Looks like app ads are embedded.

TL;DR:  You cannot block any ads that appear while using the TikTok app.

Easy Ways to Block TikTok Ads: 10 Steps (with Pictures) - wikiHow
https://www.wikihow.com/Block-TikTok-Ads