The Core

Why We Are Here => Traffic => Topic started by: rcjordan on January 25, 2022, 04:18:52 PM

Title: G Floc Is Dead! All Hail G Topics!
Post by: rcjordan on January 25, 2022, 04:18:52 PM
Instead of FLoC, Google has introduced a new interest-based targeting proposal called Topics, which will select topics of interest based on your browsing history. It doesn't introduce external servers to share those topics with participating sites.

Everyone Hated Google's FLoC, and Now It's Dead
https://www.howtogeek.com/781793/everyone-hated-googles-floc-and-now-its-dead/
Title: Re: G Floc Is Dead! All Hail G Topics!
Post by: rcjordan on January 25, 2022, 04:19:49 PM
+
Google is testing a new replacement for third-party cookies | Engadget
https://www.engadget.com/google-topics-api-privacy-sandbox-third-party-cookie-replacement-130049935.html?src=rss
Title: Re: G Floc Is Dead! All Hail G Topics!
Post by: rcjordan on January 25, 2022, 04:35:15 PM
++

made the NYT

Google Will Introduce a New System For Tracking Chrome Browser Users - The New York Times
https://www.nytimes.com/2022/01/25/business/google-topics-chrome-tracking.html
Title: Re: G Floc Is Dead! All Hail G Topics!
Post by: ergophobe on January 25, 2022, 05:35:46 PM
>> for Chrome browsers

Bonus points to the Google leader/employee who decided that devoting resources to building a free browser would pay off.