"The new trend, used by Disney+ and Amazon's Prime Video, is to release episodes of hit shows weekly, to extend the life of content and stop subscribers cancelling after bingeing a few must-see hits."
Time-shifting, don't forget time-shifting. Viewers are now well-versed in this new art. Just yesterday, my wife said "Oooh, SomethingSomething has new programs. I'll wait until they accumulate and then watch them in a batch."
https://www.theguardian.com/media/2022/feb/19/investors-alarmed-as-streaming-services-lose-their-magic-touch
>Time-shifting
It keeps people subscribed either way though.