Facebook Advertisers Are Starting to Shift Spending for the First Time
https://www.businessinsider.com/facebook-advertisers-are-starting-to-shift-spending-for-the-first-time-2022-7
The BI paywall has gotten much more agressive....
Turned of JS there but still says subscribers only.
"Already, analysts expect the social giant to record zero growth in the second quarter, in a first for the company. Mark Zuckerberg himself called the situation 'one of the worst downturns that we've seen in recent history,' according to Reuters. The rest of the digital ad sector, made up of Google, Twitter, Snap and others, is also facing a slowdown in growth.
What's different is that Meta is in a perfect storm. As a result, more advertisers are not just increasingly willing to diversify away from Meta, but doing so for the first time. It's a big shift for a company that historically could always count on their dollars, scandal after scandal, as long as their ads performed."
>paywall
I'm not subscribed nor am I running any paywall-busting scripts. But my browser is bristling with so many privacy & adblock modifications I sometimes can't tell when a site tries to block.