"Plume measures this kind of data both through its own mesh routers as well as third-party hardware running its software. The company has partnerships with ISPs like Comcast, Charter and Vodafone, and it has insights into the data usage of more than 41 million homes worldwide."
Peloton: Fitness bike usage down 23%. Smart speakers and smart TVs continue to see strong momentum, according to new data from Wi-Fi router software maker Plume
https://www.protocol.com/entertainment/peloton-bikes-wifi-data-plume