Print Page - Everything on Amazon is Basically an Ad

Title: Everything on Amazon is Basically an Ad
Post by: ergophobe on November 14, 2022, 06:08:33 AM

Here you go LM...

Basically everything on Amazon has become an ad
Inside the under-the-radar business that makes more money than Amazon Prime.

QuoteAmazon's ad business grew 58 percent in 2021 to more than $31 billion in revenue, making it the third-biggest online ad seller in the US, only trailing Google and Facebook.

QuoteIn Amazon's most recent financial quarter, a record 58 percent of all products sold came from third-party sellers

https://www.vox.com/recode/2022/11/10/23450349/amazon-advertising-everywhere-prime-sponsored-products

Title: Re: Everything on Amazon is Basically an Ad
Post by: littleman on November 14, 2022, 05:13:01 PM

Yep. And their ad structure is set up fairly predatory too, with suggested ad bids being way out of line with profitability.

The Core

Why We Are Here => Marketing => Topic started by: ergophobe on November 14, 2022, 06:08:33 AM