The Core

Why We Are Here => Marketing => Topic started by: ergophobe on March 25, 2023, 05:47:56 PM

Title: Amazon Smile has ended
Post by: ergophobe on March 25, 2023, 05:47:56 PM
https://www.aboutamazon.com/news/company-news/amazon-closing-amazonsmile-to-focus-its-philanthropic-giving-to-programs-with-greater-impact

QuoteIn 2013, we launched AmazonSmile to make it easier for customers to support their favorite charities. However, after almost a decade, the program has not grown to create the impact that we had originally hoped. With so many eligible organizations—more than 1 million globally—our ability to have an impact was often spread too thin.
Title: Re: Amazon Smile has ended
Post by: rcjordan on March 25, 2023, 06:13:37 PM
Corporate PR bullshit.

It was a cost center.  "The closure coincides with a variety of cost-cutting efforts announced by the e-commerce giant that includes laying off thousands of employees."

https://www.theverge.com/2023/1/19/23562036/amazon-closing-amazonsmile-charity-platform-announcement
Title: Re: Amazon Smile has ended
Post by: ergophobe on March 25, 2023, 06:32:06 PM
Such a cynic. Bashing the generous philanthropists at Amazon just because of something you read on The Verge. Shame on you.