https://link.springer.com/article/10.1007/s11002-024-09729-3
Can we tell the difference between human-written and GPT-4-written online reviews? | Marketing Letters
TLDR; No.
Quote
Younger participants were somewhat better at distinguishing between human and AI reviews.
Have I said before, I am bullish on the youth? Have I said it too often ;-)
I just hope they take over in time