Print Page - Costco says it's building an ad network to keep prices low

Title: Costco says it's building an ad network to keep prices low
Post by: rcjordan on June 06, 2024, 10:39:28 PM

https://qz.com/costco-retail-media-partners-q3-earnings-consumers-1851523749

The warehouse retailer wants to cash in on the shopping data it collects from more than 70 million households

Title: Re: Costco says it's building an ad network to keep prices low
Post by: ergophobe on June 08, 2024, 03:03:26 AM

My Costco sentiment score just plummeted.

What's next? Trader Joe's?

Title: Re: Costco says it's building an ad network to keep prices low
Post by: Brad on June 08, 2024, 08:30:21 AM

So we have Paypal and now Costco building ad networks using customer purchase data. A lot of Costco members use a Costco issued credit card for third party purchases, I wonder if that data will be used too?

Title: Re: Costco says it's building an ad network to keep prices low
Post by: rcjordan on June 08, 2024, 11:52:07 AM

Yet another reason to silo your purchases. Amazon, Aldi, Food Lion, and VISA know me -almost in the biblical sense- but Paypal, Costco, and the rest just get bread crumbs.

The Core

Why We Are Here => Marketplaces => Topic started by: rcjordan on June 06, 2024, 10:39:28 PM