Few questions here...
I'm researching this in order to set it up - we don't have any systems in place bar Analytics and even that isn't implemented properly (task #1 at the moment). I'm responsible for all online acquisition and want to set things up with best foundation I can.
This means I have an open field for technology. Anyone set this up for scratch before?
Any pitfalls I need to be careful of?
Analytics' new attribution feature looks to be the winner at the moment simply down to cost, ease of implementation (once I have sorted that bit out) and we already have GA but I can't envisage GA's product being that flexible.
Has anyone had access to the beta and used it?
no, its on the list to try as soon as we get access though. At present we get attribution dashboards from a company who set the whole thing up manually for us. The obvious benefit (but also drawback) is you can then factor in absolutely everything frm whatever source you get your reporting and twiddle the dials as you wish, not sure if the google one will be as configurable.
They also know about attribution so they have suggestions for how it should pan out, which is frankly handy because it gets complicated really fast.
Happy to give you an intro but its not the cheapest solution and there's probably someone more local to you doing exactly the same thing.
Thanks Gurtie.
Yes, an intro would be great. Cost not necessarily an issue. I am just looking at GA because it is already there.
Um. Not sure about the local people here. Unless someone at Th3Core knows someone in Melbourne/Sydney? Experience thus far is that the expertise isn't here yet. Online not at same stage as UK.