The Core

Why We Are Here => Water Cooler => Topic started by: Gurtie on July 21, 2011, 12:55:06 PM

Title: Google offer credit cards
Post by: Gurtie on July 21, 2011, 12:55:06 PM
but only to small businesses to use for adwords campaigns

http://mashable.com/2011/07/21/google-credit-card/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Feedfetcher

now, if you're going to offer credit ONLY to your customers ONLY to spend on your product, wouldn't it be a lot simpler and easier to just offer proper credit terms? 
Title: Re: Google offer credit cards
Post by: ukgimp on July 21, 2011, 01:21:27 PM
>>ONLY to your customers ONLY to spend on your product

Bonkers
Title: Re: Google offer credit cards
Post by: Torben on July 21, 2011, 01:58:17 PM
>wouldn't it be a lot simpler and easier to just offer proper credit terms?

In Denmark it's not a problem to pay by invoice/bank transfer. You get an invoice at the end of the month and 30 days to pay it.
Title: Re: Google offer credit cards
Post by: Gurtie on July 21, 2011, 02:32:59 PM
but of course if you want to expand it to allow more people and to buy via checkout using them..... and perhaps have direct payment on ads on G+ eventually?

course. Ultimately, if you knew peoples offline spending habits you could offer quite a personalised search experience couldn't you? And quite a personalised ad and voucher delivery come to that.

baby steps.
Title: Re: Google offer credit cards
Post by: grnidone on July 21, 2011, 07:27:47 PM
If you offer credit terms, then you have to screw around with collections. 

If the card is a Mastercard, you can wash your hands of the whole thing.