https://backlinko.com/llm-seeding
QuoteHere's how it works:
You create AI-friendly content, such as comparison posts with tables and FAQ sections.
And publish it in places LLMs look for information.
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You're no longer optimizing for clicks. You're optimizing for citations.
You're building brand awareness, not backlinks.
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In fact, almost 90% of ChatGPT citations come from positions 21+, according to Semrush's study.
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Your impressions are increasing ... but clicks are decreasing.
LLMs might be to blame.
For example, at Backlinko, our impressions increased by 54% over the past three months, while our clicks decreased by 15%.
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Go to Performance > Search results.
Declining clicks + growing direct traffic = LLM visibility.