The Core

Why We Are Here => Marketing => Topic started by: rcjordan on May 18, 2026, 01:12:38 PM

Title: How choice architecture influences your purchases - Fast Company
Post by: rcjordan on May 18, 2026, 01:12:38 PM

https://www.fastcompany.com/91540993/choice-architecture-invisible-hands-shaping-restaurant-hotel-event-purchases
Title: Re: How choice architecture influences your purchases - Fast Company
Post by: ergophobe on May 19, 2026, 05:12:56 AM
The way my wife frames this problem is to sometimes ask, "Am I ordering off the menu?"

Because a menu is the ultimate choice architecture so it's a good metaphor for when you choose from the things offered, rather than demanding the thing you actually want