https://www.businessinsider.com/ai-search-strategies-hampered-by-corporate-silos-semrush-study-2026-5
Only 22% of US marketers recently polled by Adobe's digital marketing platform, Semrush, said they had a "fully integrated" AI search and search engine optimization strategy. The rest described some version of a gap.
Internal silos are a problem for brands in the AI search era, Semrush said. Large language models are pulling data from multiple sources, including corporate websites' blogs, news articles, Reddit chatter, and YouTube videos.