We'll see if it happens. We've heard that before.
But it was no surprise that the $100K Lightning struggled with sales.
https://www.howtogeek.com/ford-budget-electric-pickup-truck-name-price/
For people who do actual work with a pickup, this could be a great option.
- low operating cost, especially if you have a rooftop of solar panels
- no more hauling generators to the job site and listening to them all day
- high torque (at least typically EVs have good torque)