An 'Influencer' Degree? Colleges Bet on Content Creator Major
https://www.the74million.org/article/an-influencer-degree-colleges-bet-on-content-creator-major-as-critics-question-its-value/
I think this is the new Video Game Design degree. Those degrees were mostly to attract people not all that interested in college by creating a revenue-driving degree with far far more graduates than jobs since most of those programs didn't come close to teaching all the things an actual design degree would, to say nothing of software development.