The guys at PRWeb are pitching us to go for one of their premium packages.
Anyone had any positive or negative experiences with them?
Press releases still working?
ta
I'd like to hear about this as well. Did some premium submissions for clients years ago, but haven't looked back since.
Was using the top package with the businesswire syndication on and off until about a year ago - could get links on major sites, from Reuters to Ft.com and major US networks.
However, stopped using it as the links appeared to be becoming less effective.
Now get a guy to cover free press release sites and the results are pretty good as a supporting link building tactic.
a colleague tested all the main premium players last year and concluded that marketwire left you with the best links 2 months after initial publication
I used PRWeb's premium service in 2006 and it's not in the SERPs today. I also submitted to about 25 free and very cheap PR sites and today only two of those remain in the SERPs:
- 24-7pressrelease.com
- newswiretoday.com
Used them a few years ago, at whatever level provided links with anchor text. We tried anchor text that the clients had never pushed before, so the boost could be identified, and these appeared effective, but ultimately faded over time. These were niche market areas, and we found it more productive on future efforts simply to identify the sites (blogs in all cases) that would pick up the story, and then offer customized versions of the article.
I've never managed to get enough coordination with a large clients' marketing departments to affect their press releases. By the time very large companies get something through branding and legal, they've rewritten the release to remove all effective keywords.