Personalized search: From the makers of Siri comes Trap.it, a new take on the search engine - Yahoo! News http://yhoo.it/t1Nrn2
Curated by the same AI that Siri uses, it learns what you like and adapts search results based upon your feedback. I'm not sure where they are getting their search feed from.
I'm not sure this sort of thing will take off with the general public but it appears to be another way, like Siri, to reduce Google and Bing to plumbing and introduce vertical searches into the mix. In a near mono-culture of search those might not be bad things.
I just setup a quick account.
I doubt this would replace a Google-type SE. Rather it's a place where you would 'discover' information relative to topics that you select. If I have a few minutes to kill this would be great to 'stumble upon' interesting articles. Very entertaining with a slick interface. If it actually does learn from my searches this could be an interesting twist on search.