Really enjoyed this article in the Economist about how Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing.
http://www.economist.com/node/21541706
I really must listen to 4Eyes when he keeps telling me to sell emotion and not reason ;D
Favorite quote:
Quote"What people actually spend their money on in most instances are psychological differences, illusory brand images," he explained.
I have to say the "cooking means giving love" is a true statement for me. I love to cook for that reason.
QuoteI really must listen to 4Eyes
I think everyone should :)
QuoteI really must listen to 4Eyes
Yes but which bit? I wasn't listening!
Quote from: edo on December 29, 2011, 08:38:26 PM
I really must listen to 4Eyes when he keeps telling me to sell emotion and not reason ;D
Sounds like 4Eyes is a wise man. I often think even corporate purchases are governed more by emotion and ego than anyone wants to admit and the rest is just rationalizations to justify it.
QuoteSounds like 4Eyes is a wise man
Nope - but he is perfectly comfortable with quoting those wiser than him and claiming it as his own :)
(.... I even borrowed that from someone else)
Thx Heather, just sat down and read it.
It has me buzzing with ideas :)
You're welcome, Rupert.
Heather
Ed - we all call you a girls name behind your back.
I call you Susan
Sheesh Susan,
I am sorry. Calling you by the wrong name is unforgivable.
You're forgiven, RuPaul ;D