Anyone know if an email capture pop-up is more effective when someone enters your site or when they exit it?
Or does it depend on the website and the pop-up?
I know the only sure-fire answer is to split-test, but just wondering what other people had found.
Thx Jason. Different industries, different sites. Best man speech e-book, bingo affiliate site, sportsbook affiliate site.
At every opportunity:):)
Doug
Ps 6.7 million collected so far.......
Does that mean when every page loads up then? ;D
I personally don't like the every page load option for two reasons.
1. It annoys the tits off me and others I know.
2. If a Google tester arrives, well you can guess.
Quote from: dougs on January 16, 2012, 08:56:27 PM
At every opportunity:):)
Doug
Ps 6.7 million collected so far.......
Crazy numbers.
Noticed that your email sign-up form on Discount only asks for an e-mail address and not a name. Has removing the extra step helped with sign-ups?
We run scripts against the email to see if you have your name in it. We also take your email and cross reference it against loads of db's that we have access to. It's illegal to send emails to these db's but not illegal to use them on a server.
We have managed to match about 5 millions names.
Doug
Ps the game is to ask for as little as possible and then at the backend try to fill in the gaps
Cheers, thanks Doug. Probably will get rid of the <name> field then. Reason I have it currently is I can personalise the emails sent out, but I don't know if that has any effect tbh.
Same here Ed - we capture both name and email and haven't tested how it performs without the name. We use for personalization as well and really can't go back to only capturing only email - we have no means of mining for name in other places.
>Want to chat?
Arrgh, not again! Hehe, joking aside, always happy to chat to you mate.
Anybody have any data to back up that using only one field - email - will increase sign ups enough to spend time mining and digging for their name? If so, I'd love to chat Jason! We have the language issue though..
50% of people have their first name in the email
As we have lots of matching tools we have never bothered asking for first name
From what we see having the name in the subject line is the only real difference you see on a send...but that also brings other issues...it can feel creepy people tell us.
Advantage of having name is you can segment into male/female and we see huge difference in the effects dependent upon sex.
Some data
Females in shopping/discount always open better, click more and buy more...but probably because clothes/beauty products have huge margins and hence can have massive sales.
Men open more gadget emails
Weekend sends are always bad ideas
Get in the inbox for after lunch is a good time
Avoid Mondays at 9.00
We have data coming out of our ears, but as yet we have only done high level investigations.
Thanks for that Doug. Very interesting stuff. Getting in the inbox after lunch makes absolute sense.
Data append is one those gray areas, but very effective.
The fewer fields you have to fill in starting out the better. Just an email address gets you compliant from any privacy requirements.
QuoteWeekend sends are always bad ideas
Dating offers work very well at weekends.
The more you segment your data, the better the targeting you can adopt.
When you do send out your emails, use a retargeting tag, that way you can extend the life of your campaign into display media in a cost effective way.
hey dougs you said :
QuoteAdvantage of having name is you can segment into male/female and we see huge difference in the effects dependent upon sex.
Do you have a way of selecting that?
With our mail platform each data field gets pulled from a mysql database and we need to tell it the filter, so ideally before we import into the platform we need to append the data with the sex. Some names are ambiguous, Morgan, Kelly etc. and some foreign names I have no clue about.
Was just curious how you did it. I totally agree with what you say, and if you can reduce the broadcast by X% by doing that targeting it improves your sender reputation, reduces the likelihood of complaints and gives you the ability to send male or female related offers as well as unisex ones.
You can always gather more information by sending a survey, offer the chance to win an ipad, run them through a well written and well stocked coreg path and you append your data at the same time.
Male or Female?
We are building a sort of certainity model where we look at other factors and group them on how certain we are. We do this for lots of things
Doug