"In an ever-changing world of online advertising and marketing, Yahoo! is always looking to innovate faster with our core products and services, and offer the best possible experiences for consumers and results for publishers and advertisers. After careful review, Yahoo! will be making changes to its Yahoo! Web Analytics platform with the discontinuation of services for many analytics-only customer accounts and the Yahoo! Web Analytics Consultant Network.
In 2008, Yahoo! acquired IndexTools to offer web analytics and deep insights for small-and-medium business customers leveraging the Yahoo! Store platform to effectively sell goods and services online. While this one-click integration with Yahoo! Web Analytics proved to be very popular, with more than 80 percent of Yahoo! Stores using the platform to optimize their online presence, we’re committed to continuously measure and scrutinize what’s working and what can be improved. We will continue to support this community of Yahoo! Store customers and a limited number of other customers (e.g., Right Media Exchange seat holders) with the same Yahoo! Web Analytics services they know and trust.
Starting August 31, 2012, existing Yahoo Web Analytics projects will become “read-only,†with access to view historical data for two months. We recommend removing YWA tags from your website(s) at this stage, as those tags will no longer populate data to your YWA account. Also, if you wish to retain any historical data from your account, please utilize the data export functionality through your account. On October 31, 2012, all Yahoo! Web Analytics projects scheduled for discontinuation will be shut down for use, including the discontinuation of the Yahoo! Web Analytics Consultant Network for all users.
Thanks for your understanding and using Yahoo! Web Analytics. Please contact your Yahoo! account manager if you have any questions"
IndexTools was awesome about 5/6 years ago, then Yahoo bought it and squirrelled it away.
Sad that its met the same death as so many other Yahoo acquisitions.
I remember when Yahoo made Inktomi's stock crash by dropping their search results and then buying Inktomi for pennies on the dollar. At the time I thought, "damn, what a ruthless company." Today Yahoo feels a lot like AOL did about 12 years ago -- bad decision after bad decision, and a capitulation to smallness.
I haven't had much luck with analytics:
. I resold Urchin, only to have Google buy it and kill it (before eventually relaunching it)
. I then resold Indextools only to have Yahoo buy it and rebrand it as a free tool that they'd only give a select few access to
. I then used Yahoo Web Analytics as an end user, only for Yahoo to kill it (see OP)
. I was about to buy in to Unica NetInsight when IBM bought Unica and immediately dropped MySQL support
. I went for IBM NetInsight anyway, but still haven't invested the time to get Oracle working on Ubuntu :(
Now the clock's ticking with Yahoo, I need to get NetInsight up and running sooner rather than later. Trying to avoid Google Analytics has been a painful journey.
Agreed about Indextools. It was a lovely system, and in lots of ways better than Urchin (was back then). Since Yahoo have had it, the servers have been slow most of the time, there were frequent outages and when they stealthily released updates they invariably broke something with no warning.
Quote from: Adam C on June 12, 2012, 04:34:21 PM
Sad that its met the same death as so many other Yahoo acquisitions.
You mean there are some still alive and generating reveune? ;)