Great read.
http://www.salon.com/2013/02/01/how_netflix_is_turning_viewers_into_puppets/
What the article doesn't really address is the ability of this data to be fed back to writers and producers and force them into data-driven writing, essentially turning *them* into puppets. This would worry me a lot more if I were a screenwriter or producer, than as a consumer.
Quoterather than where we would go by ourselves if left to our own devices
- now that stuck me as funny