http://ontd-political.livejournal.com/10692776.html
QuoteSome clever computer nerd has inserted an Easter egg into Vogue.co.uk (among other UK websites) which will display an infinite number of dinosaurs in hats if you just type it in. And not just any kind of hats: fancy designer hats. Classy!
To try it out, just go to Vogue UK's website and type in what is known as The Konami Code: up, up, down, down, left, right, left, right, B, A. That's it! To make more dinosaurs appear, just keep hitting A. How much fun is that? A: It is the most fun.
Also GQ, Wired, Tattler etc., with thematically tweaked dinos.
Just goes to show: Once you are an established brand you can do anything for links.
It seems to fire up a request to google analytics for each dinosaur, for whatever reason.