The Core

Why We Are Here => Marketing => Topic started by: dogboy on October 18, 2013, 06:12:46 PM

Title: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: dogboy on October 18, 2013, 06:12:46 PM
My best friend from BU and High School came up with this...

https://reactor.hiscoxusa.com/ = mind blowing use of data
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: dogboy on October 18, 2013, 06:18:46 PM
snip
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: dogboy on October 19, 2013, 11:51:47 AM
Did anyone actually do this?!!?! You bums.  It's the most novel use of social data I've seen... login with your profile and watch the video!

It's the first time since I first saw Flash in the 90s that I was like 'wow, I didnt know that was possible'.
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: buckworks on October 19, 2013, 01:40:34 PM
Nice link bait!

Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: dogboy on October 19, 2013, 10:20:52 PM
Let me give you a big hint: the impressive thing is not what I posted.  

Just use the app and then you can tell me I'm right after you are done that its not mind-blowing, but you'll have to give it to me that you've never seen social data used like this before.
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: dogboy on October 19, 2013, 10:29:57 PM
There, I deleted the output.... now use your own login and watch what happens.
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: Rooftop on October 20, 2013, 08:09:49 AM
I think that LinkedIn must have better data on you than it does on me.  I could see what they were trying to do. But it fell WAY short of the mark for me - very generic.

There was a really good Facebook integration along similar lines a year or so ago. The theme was a stalker following you. That was far more effective for me, but then I use Facebook for family stuff so the story and data were better suited.
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: dogboy on October 20, 2013, 12:25:37 PM
There are several versions/endings, depending on your industry.  Data was seamlessly injected essentially throughout my entire video... graduating from college, different positions I held, pictures of colleagues, my industry, phone number... I'm not sure if that was done using AfterEffects or not, but it's definitely the first time I've seen video, personalized anywhere close to that level.

>There was a really good Facebook integration
Never saw it. In the future, I encourage everyone try to post examples of bleeding edge marketing technology like that in here, in the Marketing forum - at least every once in a while - if for no other reason than to add a little sprig of garnish to our Water Cooler posts, which outnumbers Marketing posts by more than 10 to 1:)
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: ergophobe on October 21, 2013, 06:26:45 AM
I just get a little thing in the middle of the screen that rotates between various icons - camera, breifcase, house, compass, chart

I assume something else is supposed to happen, but isn't.
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: Rooftop on October 21, 2013, 07:38:13 AM
I wouldn't have thought after effects would be the. Tool for the job. Flash pulling remote assets is the easy way.

I'll find the FB one.
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: Rooftop on October 21, 2013, 07:40:15 AM
Not tried this one yet, but it sounds similar http://mashable.com/2011/06/09/true-blood-facebook/
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: Rooftop on October 21, 2013, 07:41:23 AM
Here is the one I was thinking of http://www.takethislollipop.com.
Title: Re: https://reactor.hiscoxusa.com/ = mind blowing use of data
Post by: grnidone on October 21, 2013, 10:15:05 PM
DB, can you please show what happens?  My linkedin account is screwed up.