Survey results from Forrester make for dismal reading for Facebook when 395 marketers from the U.S., the U.K. and Canada were asked how satisfied they were with the business value they get from 13 different online marketing sites and tactics. Facebook came last behind the likes of Twitter, Google Plus, and YouTube. Out of the six largest online and social properties as marketing partners, Facebook once again fared poorly with just 51 percent of respondents saying they were satisfied - behind Google (GOOG), LinkedIn (LNKD), and Yahoo.
http://finance.yahoo.com/news/facebook-marketing-dont-bother-says-114421950.html
Wow... I can't believe it ranks below G+
In the US/UK, I think the underlying anti-marketing sentiments are omnipresent in the user base. For some companies, particularly the large ones involved in utilities, broadband, cells, vehicles, etc., I do not see how social could be anything but a minefield.
it's also going to depend who they ask in the company and what the company is actually doing, surely? The definition of business value will vary depending on if you're looking at pure ROI or considering customer service etc.
Plus seriously, if you use facebook sponsored stories on tight targeting to download a voucher you get a load of value for money. Whether that's applicable to your business or you track redemption properly is another question!
We do OKish with Facebook.
I think as a stand alone project it would be a big minus but if integrated into generic blog/twitter/newletter/facebook where you can reuse the elements the time invested can turn a return.
I think you have to have a facebook "strategy", ours is based on reducing the time investment we make and adding sponsored stuff to at least give the appearance of a positive ROI. It's all pretty marginal though, our aim with social is that "it wipes its own arse".
Markets differ, I'm just back from Vietnam, you can build a good business there just with Facebook.
Seems like FB marketing might work best for:
1. Building or reinforcing your brand, and
2. Products and brands that revolve around activities people feel passionet about, like motorcycles, ATVs, cars, shooting sports, hunting, fishing, knitting, and the like.
>like motorcycles, ATVs, cars, shooting sports, hunting, fishing, knitting, and the like.
And Dogs. Literally, all of the ads sent to me are dog related.