http://www.sunnyskyz.com/good-news/441/You-Won-t-Be-Seeing-Coca-Cola-Ads-For-A-While-The-Reason-Why-Is-Amazing#.UpKB-C2K3H8.facebook
That's a first. CSR in action. That could start a trend.
What a masterful lesson in everse-psychology marketing !
Very Bruce Lee (The art of fighting without fighting).