The Core

Why We Are Here => Marketing => Topic started by: rcjordan on January 05, 2014, 04:45:00 PM

Title: Ya gonna need shorter ads
Post by: rcjordan on January 05, 2014, 04:45:00 PM
And lots if them.

"On average, they switched between devices including mobile phones, tablets and laptops 21 times over the hour. Despite this, 95 per cent of people had the television on for the entire hour."

http://www.brandrepublic.com/news/1225960/people-swap-devices-21-times-hour-says-omd/


Anecdotal evidence here tends to confirm this --particularly in the 20-something demographic.  Slower for the over-60 group, but not by much.
Title: Re: Ya gonna need shorter ads
Post by: littleman on January 07, 2014, 05:59:44 AM
When there's advertising everywhere no one can see it I guess.