"They want to launch with us and we're working with them on that kind of product.
"It'll blow comparison sites like Skyscanner out of the water."
O'Leary said he expected the project to go live by the end of March.
http://www.independent.ie/business/irish/oleary-reveals-ryanairgoogle-plan-to-change-how-we-buy-tickets-forever-29907730.html
Is this not simply augmenting Google Flights with low cost carrier data that they previously didn't have, especially so on European routes?
I'd chalk this up as Ryanair bullshit except I'm seeing G do a lot of expanded 'reference' stuff in the upper right corner of the page lately.
>upper right
Apparently, what I'm referencing is called "Knowledge Graphs".
http://www.theregister.co.uk/2014/01/13/google_stabs_wikipedia_in_the_front/
Anecdotal evidence at home verifies that these sections do keep me from surfing off the serp. I also believe that they would be devastating to sites fishing for less-focused users. Factoids were one of the best dragnets for resort tourism sites, for instance.
Let's hope that it will give clear pricing for Scumbagair rather than the obfuscated fecking mess that's their booking site.
Meanwhile I await the appearance of fairies at the bottom of my garden.