The Core

Why We Are Here => Marketing => Topic started by: rcjordan on January 22, 2014, 06:54:39 PM

Title: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: rcjordan on January 22, 2014, 06:54:39 PM
(https://th3core.com/chat/proxy.php?request=http%3A%2F%2Fi.imgur.com%2FaLCNDxu.jpg&hash=711fcdc21491cfd998e53cdb81ee75fabc75a4be)

Rupert, what would you name yours?
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: Rupert on January 22, 2014, 07:31:05 PM
Depends on the product. 
"old men" springs to mind.

Or "Hot Grooms" for the gay wedding gear.  ;D

RX , I  saw the post, and felt sure it was NFFC posing that question.  wrong again!
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: rcjordan on January 22, 2014, 07:35:25 PM
I really think there is some validity to this idea.

>gay wedding gear

Wait! Gay as in gay?  That's a noticeable market segment in the UK?
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: Rupert on January 22, 2014, 08:07:37 PM
The Pink pound?  It is for me.

Civil weddings are now a happening. Double income, no kids... cannot beat it.
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: rcjordan on January 22, 2014, 08:12:52 PM
>Double income, no kids... cannot beat it.

My mentor during my internet-entry days once said something much the same regarding rehabilitating old neighborhoods. Basically "if the gay & lesbian community moves in, buy property because it is almost guaranteed to go up substantially." He cited exactly what you said.
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: Gurtie on January 22, 2014, 08:21:43 PM
pink pound is huge. Brighton (and possibly Manchester) would go bust without it.

lots of gay marriage this year now marriage is 'marriage' - I have two sets of friends who've booked in already - get the stylish suits out there Rupert :)
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: rcjordan on January 22, 2014, 08:33:03 PM
>get the stylish suits out there Rupert

Not gay (well, maybe not) but the Norwegian Curling Team's uniform is certainly getting them plenty of good press. Though I've not seen ONE mention as to how well they play the game.
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: Rupert on January 22, 2014, 09:21:09 PM
QuoteNorwegian Curling Team's uniform

I get loads of great tips here!
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: rcjordan on January 22, 2014, 09:31:28 PM
>I get loads of great tips here!

As I recall, you said the exact same thing in the lobby of the Hotel Islington.  Hanging out appears to have served you well.
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: nffc on January 22, 2014, 09:44:38 PM
I have no idea what you are talking about.
Title: Re: The Next Step in Marketing is naming your Product after your Targeted Consumers.
Post by: Rupert on January 22, 2014, 10:15:17 PM
That's part of why we are all here isn't it?

I am always amazed at how many different ways there are of making money on the web.  Even though it certainly keeps getting harder.


What we need is another boom area.  I think I have my eyes on my next.