The Core

Why We Are Here => Traffic => Topic started by: littleman on February 18, 2014, 08:58:38 PM

Title: Bing PPC PSA
Post by: littleman on February 18, 2014, 08:58:38 PM
I am seeing a degradation of broad match traffic in Bing, particularly if a bid is raised.  So, if you have an ad that is converting well at a given price and you have some wiggle room on the CPC, you may find that the quality of traffic goes down if you raise the bid.  The greater bid may cause you to have shittier traffic.
Title: Re: Bing PPC PSA
Post by: gm66 on February 20, 2014, 11:50:44 AM
Does this shed some light ?

http://www.rimmkaufman.com/blog/dropping-bids-on-bing-be-ready/23082010/