Print Page - Yahoo wants to Replace Google as Default iOS Search

Title: Yahoo wants to Replace Google as Default iOS Search
Post by: Brad on April 20, 2014, 02:51:10 PM

This explains why Marissa M. has been making deals with Yelp and others for local search data which would be useful in mobile search:
http://bgr.com/2014/04/17/ios-default-search-google-yahoo/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheBoyGeniusReport+%28BGR+|+Boy+Genius+Report%29

Kind of a long shot, but Apple would dearly like to dump Google if a viable alternative in search came along. If Yahoo can conjure up a local meta mix that was darn good enough Apple just might go for it.

Title: Re: Yahoo wants to Replace Google as Default iOS Search
Post by: bill on April 23, 2014, 04:58:12 AM

Didn't Yahoo lose all of its search engineers in the switch to Bing?

Title: Re: Yahoo wants to Replace Google as Default iOS Search
Post by: Rooftop on April 23, 2014, 09:19:42 AM

Quote from: Brad on April 20, 2014, 02:51:10 PM
........ if ... viable

Still a big IF

Title: Re: Yahoo wants to Replace Google as Default iOS Search
Post by: Brad on April 23, 2014, 11:53:46 AM

I still think Yahoo has a chance to put together a local meta engine that might be pretty good using Bing, Yelp, Foursquare and other sources.

It is a big IF. Yahoo lost most of its best search people to Bing and Google when they gave up search, one bof the dumbest moves in Internet history.

Title: Re: Yahoo wants to Replace Google as Default iOS Search
Post by: littleman on April 23, 2014, 05:26:10 PM

It seems like such a waste to toss off all that Inktomi technology.

The Core

Why We Are Here => Traffic => Topic started by: Brad on April 20, 2014, 02:51:10 PM