Google just started free dynamic site links for those who do PPC with them. Great for now, but I am sure they will be charging for them eventually. The problem I see when they start charging is being able to attribute sales to the clicks without the proper tracking codes in place.
http://adwords.blogspot.com/2014/07/introducing-dynamic-sitelinks.html
Once I used to go "Hey free, how cool is that"
Now, I just think wtf. How stupid do you think I am.
The know their plan is "I want more of your money".
tish...