"If a service is free, you are the product."
Saw this a month or so ago.
http://www.allvoices.com/hub/3/at/100001208.html
"We are delighted to collaborate with Coca-Cola and be involved in a project that will give underserved communities much improved access to information and education opportunities,"
and presumably they'll stay delighted for as long at that impoverished community continues to buy enough nutritionally-void soda to support the initiative after which they can sod the education opportunities.