I am trying to work out if I can get the answers of an FAQ page onto the Google page.
Now I know the simplest way is to have a separate page for each FAQ, with its own metas. The answer could then be in the metas on the google serps.
so for example a question like:
"Brand Delivery Policy"
"Brand Pricing"
"Brand returns policy"
would have a page of its own to rank. However, as a solution imho it stinks, as I end up with very light pages with little content. so while it helps google in a sense, and the customer, it could also cause other problems.
so another way would be to leave out the meta description. so when the page ranks, google will pull the meta in from the relevant part of the page, thus showing the answer for me.
But I cannot help thinking I am missing something obvious and elegant. Is there a mark up I could use that would help with this? google like more and more to show the answers themselves without having to leave their site. I cannot help but feel that if the answer comes from google, it will be trusted more, and therefore build the trust of the Brand being searched for (which will be new to the person searching, hence the search of course)
Anyone any ideas please?
What about having a complete FAQ, but using images (or possibly some type of dynamic inclusion) to display the bits of the page you pull out onto separate pages? This way you could still have a complete FAQ, control the meta-description, and feature the chosen content on their own dedicated page? You could even link the relevant sections of the FAQs to the dedicated pages with more robust specific content.
I guess its down to content then... having enough content on each page to make it worth while.
I was foolishly thinking I could avoid that :)
it doesn't need tp be masses of text though - can you work up some type of space filling illustration, add logos. list related questions, incorporate a review which relates to the FAQ?
Pseudo slide show (small individual pages made to look like a slide). Crisp, concise, uniform format page-to-page. Big <PREV-NEXT> controls. It'd actually be kind of neat for the user vs a tired FAQ format.
Great folks, thanks for the bouncing board. :)