Doing some research for a travel client and came across this result where the #1 site gets a huge snippet of text displayed. However the image next to it is from another site (currently #10 for that image search).
How do they get the box displayed?
Why on earth do they show an image from another site? (and not the one they find relevant for the query?)
Does anybody else see the problem with content from one site and a prominent image from another? I'm think if the image was mine and the content was from my competitor I'd change that image to something else.. maybe with some arrows and text.. if ya catch my drift..
that's.... new
do you get it on any other searches?
I do a ton of travel searches and I don't think I've seen that.
I've seen the box a few times over the past couple of months, but not with an image.
"how to..." queries seem to show them a lot.
how to cook quinoa
how to make buttermilk
Not seen with an image yet.
Seen a few, some Google+ when searching for site name. Some wiki stuff. Some surprising stuff i.e. contesting a will (Google UK).
If you are unfortunate to have clients and doubly unfortunate to have them spot this and scream they want to have same:
It's a test. The bar to get such a box is higher than the effort you are prepared to put in. Those boxes are not designed for clicks, they designed to keep people on Google.
Yes, that box I've seen a lot. Commonly Wikipedia.
What's curious about this is that the search results are about backpacking and the box is basically a promo for a company.
Quote from: BoL on April 29, 2015, 04:37:45 PM
I've seen the box a few times over the past couple of months, but not with an image.
"how to..." queries seem to show them a lot.
how to cook quinoa
how to make buttermilk
ah yes I've seen a box there - with and without image.
but
>> curious
yes - thats the bit. I looked hard for the ad label. I wonder if they forgot it?
I've seen this with recipe searches.
Isn't this just the answer box? Looks like it has been confused into throwing up a more general result. When I do the same search I get a dictionary definition in the answer box and "how more" that relates to the use of the term over the concept.
Some tips on optimising for this here : http://searchengineland.com/optimizing-google-quick-answers-box-215037