The Core

Why We Are Here => Marketing => Topic started by: rcjordan on May 01, 2015, 11:06:48 AM

Title: In 2008 Tropicana changed its logo from an orange with a straw in it
Post by: rcjordan on May 01, 2015, 11:06:48 AM
to a glass of orange juice. Their sales dropped 20% in one month.

http://www.businessinsider.com/tropicana-packaging-change-failure-2013-9