http://www.engadget.com/2015/07/02/yahoo-google-search-partnership/
Deal is up to 49% of results, but it's not on clear on ads vs. organic. Anyone know?
Says in Oct Bing could be phased out altogether.
That is not good imo. If Y goes with G then G will basically have 90% of the market -- that is way too much influence for one company in such a powerful industry.
Quote from: littleman on July 02, 2015, 05:32:42 PM
That is not good imo. If Y goes with G then G will basically have 90% of the market -- that is way too much influence for one company in such a powerful industry.
Agreed.
Yahoo is not going to regain its former search glory by serving up other people's results. They are going to have to do their own crawl and have their own algo to do that. Not impossible just lots of hard work.
yeah, although it is quite clever, if Yahoo can deliver sales via google now and launch its own ads in 12 months, there will be less people saying "meh, Yahoo won't work, I'll just stick with Google" and a few more willing to split their budget.
> G 90% of the market.
They already breach that number in Europe and other parts of the world.
Yahoo have a duty to the shareholders and if nothing else, if the ads earn them more they are gathering great data as to what needs to be built by them moving forward.
I can see that. It will take money and time to build their own crawler so anything that buys time and pays the bills is probably in order.
I'm rooting for Yahoo to build a proper search engine because we (N. America and Europe at least) need some competition.
Do you guys really think Y will get back into having its own crawler and search engine? I mean, they owned Overture and Inktomi and effectively closed them both down.
I believe they will, yes.
That would be real nice, a three horse race would be good for everyone. I also think now that the shine is largely off of Google people would be more willing to use an alternative.
Quote from: littleman on July 03, 2015, 08:13:57 PM
Do you guys really think Y will get back into having its own crawler and search engine? I mean, they owned Overture and Inktomi and effectively closed them both down.
I think so too. Marisa Mayer is a search person, she knows the foundation of Google is search and Adwords. IMO she will apply the same to Yahoo. I think this has been her game plan from the start.
>three horse
Three horse race would be great. A five horse race even better long term.
My gut feeling says it's all about the launcher / integration into phones. Google's Now on Android is superb as is Apple's iOS / Siri. Both deliver immense search traffic and I believe will only climb as greater integration occurs. I think Amazon's Echo is a great example of the kind of product that will eventually end up being OEM in TV's, remote controls etc.
Yahoo's Aviate is bloody awesome too, but they don't have the engine to provide the results... I can see that changing and likely will have to, to deliver the eyeballs for the ads Y! needs to drive their business.
If they can take mobile, or at least a significant share of it, then they have a chance. On desktop the challenge is much harder and I don't believe they can get there in any time frame that's sensible without the boost from smaller screen devices. Mobile apps are also much easier to get installed at scale. I've found, from my time in the gaming business, that installs are easily purchased and to scale and once on, last ... overall... a hell of a long time on there.
Breaking the Google habit I see as nigh on impossible unless it's by stealth and attacked by new devices / emerging tech. Apple have the chance to do it by simply swapping out the back end default search engine working in iOS. Google have that ability too with Android, but I just can't see that ever changing from Google results, with or without Anti Competition laws.
It "may" be possible if Samsung, and other manufacturers strike a deal with another search provider but the challenge is still enormous. However, changing attitudes is the much harder challenge. Bing has succeeded in having a great search engine, but their market share is abysmal, both within the US and worldwide.
Times are vastly different now than when Google won the search wars at the turn of the century. A better search engine is not good enough any more, it's about share of mind and comfort in using, balanced against the most important factor of all - habit.
BoL and I are gathering truly obscene quantities of data and it wouldn't take a huge leap to turn that into a true and general purpose search engine, at least on the algo front. I'm less confident we have the answers (or budget) to deliver the full crawling efficiency of Google etc. However, that's one challenge that has been beaten by many others and is well documented and understood, so it should be possible - budget aside.
I actually believe we have the ability to deliver better quality results than the main challengers but I refer back to what I said above. Better quality isn't enough any more. The search results from any of the major search engines are more than good enough now, and once quality has broken the "good enough" barrier the changes are much harder to notice or even appreciate than when we stopped using AV and switched to G.
If we look back at vacuum cleaners, Hoover was dominant and for good reason. It took a shift change in "quality" for a new and dominant product to take the crown (at least here in the UK) with Dyson's extraordinary suction power alongside the simple change from an enclosed paper bag, to a clear cylinder. Physically seeing the dirt being sucked out of the carpet, was, I think, the eureka change that delivered dominance to them.
Back to the topic in hand and to answer simply, Will Yahoo launch a full spidering search engine? Yes.... however, I don't think they'll succeed unless there is an external factor at play. That external factor could be the EU ruling it is time for change...
I agree on Aviate, it is a very good product. Yahoo is flying under the radar with that.