Video is raging around me, and we are still stuck in the sidelines, but the numbers are really impressive. Here are a few from a VC proposal I'm writing:
- Spending on US digital video ads grew by 42% to $7.46 billion in 2015. That number is expected reach over $13B by 2019
- Agencies and advertisers devote over 30% of their overall video budgets to branded video content.
- 91% of agencies, and brands, are buying video inventory programmatically, and 88% of publishers are selling their video programmatically - an increase of 37% since 2014.
- Twenty six percent of shoppers say online videos are their go-to source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday purchases.
People in the U.S. are spending nearly twice as much time watching fashion and apparel videos this year over last, according to YouTube data.