"The global online survey showed that people who received news content from a friend or associate via social media, were 19% more likely to recommend the brand that advertised around that story to others and 27% more likely to favour that brand themselves." (emphasis mine)
http://cnninternational.presslift.com/socialmediaresearch
Huh!? I wouldn't have thought the peripheral advertisers would pick up much status unless their brand was generally and positively associated with the topic of the story.
Yeah. I have the same banner/ad blindness regardless of how I end up on a story. How's that making a difference? These social media people they're testing must be real noobs. ;)
>banner blindness
>real noobs
Same here. Sooooo, this probably means we need to re-read agerhart's post
http://th3core.com/talk/monetization/get-out-of-your-own-way/