Organic search results accounted for 21% of US e-commerce orders in Q1 2016, representing the highest share of all marketing channels.
However, this share is down from Q1 2015, when organic search accounted for 24%
Combined, free search and paid search account for over 40% of all e-commerce orders.
http://www.businessinsider.com/organic-search-still-drives-the-most-online-orders-2016-6
Good stuff. Thanks.
;D
What Ras said
Interesting. I guess Amazon is regarded as just another retailer.: As discussed on another thread:
http://marketingland.com/amazon-is-the-starting-point-for-44-percent-of-consumers-searching-for-products-is-search-losing-then-145647