"It controls what people see, creates mechanisms for how people interact," he said of the modern day web. "It's been great, but spying, blocking sites, repurposing people's content, taking you to the wrong websites — that completely undermines the spirit of helping people create."
http://www.nytimes.com/2016/06/08/technology/the-webs-creator-looks-to-reinvent-it.html?_r=0
Quote"Ad revenue is the only model for too many people on the web now," Mr. Berners-Lee said. "People assume today's consumer has to make a deal with a marketing machine to get stuff for 'free,' even if they're horrified by what happens with their data. Imagine a world where paying for things was easy on both sides."
I believe there is a coming "crisis" around this point - 2017 will be the year the bottom falls out.
http://th3core.com/talk/marketing/the-coming-online-advertising-collapse/