I have a client who has been with me for nine months and is just edging into p1 of G for some juicy terms but she can't afford to go on anymore.
I don't like to lose a client and i don't like giving up so i think i'd like to offer her a pay-on-performance deal until we hit p1.
What sort of arrangement does this usually take, i guess it must involve a contract to stipulate agreed limits etc ?
Cheers,
Gary.
That's a slippery slope, especially with a broke client.
Any call tracking in place or other metrics to show any traction so far or when you do hit it?
This is a national campaign I take it?
Yeah, I agree with Dras. Be very careful not to set yourself up so that you are working for free.
https://www.youtube.com/watch?v=jVkLVRt6c1U
Thanks for advice, i've let her know it's not tenable.
Yes a national campaign for nursery furniture, annoying how people do it for a few months then want to pull out when they're so close :(
Thanks,
Gary.
Obvious question - but have you worked up numbers on the ROI so far on your work and projected ROI if you keep at it for another ____ (insert time period)?
Yes and that hasn't helped. Her furniture is very expensive so even though we have a nice traffic increase sales aren't up.
Thanks, Gary.
Quote from: gm66 on June 26, 2016, 09:53:35 AMnice traffic increase sales aren't up.
>>though we have a nice traffic increase sales aren't up.
Hey Gary... the main numbers I watch are transactions and revenue. If traffic crashes, I'm alarmed. If it skyrockets, I'm interested. But traffic by itself is a poor indicator of performance. What I need is *qualified* traffic, *targeted* traffic. Traffic that wants what I sell. Traffic by itself is a *cost* - I'm supporting the server infrastructure for that traffic for no benefit to me).
Expensive good are a challenge. The main site I work on is close to $1000 transaction and sometimes sold out. My wife deals with a site where a typical transaction is a few thousand dollars for a completely unnecessary luxury product, which is a major challenge. The vast majority of people are looking for $200 widgets but we have $400-$1000 widgets
When you're dealing with a luxury or high-end good, getting qualified traffic is a challenge, whether organically or through paid search. I might be able to rank for "budget widget" but I actually would generally prefer not to.
So when you're talking about pay for performance, what metrics would you be looking at? If I were going to enter into a deal like that with you, I would look at the number of conversions through organic.
Thanks ergo, good points.
It's kind of a moot situation now as her webdev has just deleted all my work for the FOURTH TIME in a year!
She didn't have enough to pay anyway so this was a good excuse to let her leave.
::sigh::
I feel your pain!
(((((hugs))))
Sigh... Sorry to hear it.
Unless you're on the verge of being evicted, I'd say you are better off without her.