http://www.wsj.com/article_email/p-g-to-scale-back-targeted-facebook-ads-1470760949-lMyQjAxMTI2MDA3OTAwNTkwWj
That is a good one. Just forwarded it to a few people.
I found these two parts especially interesting
Quote"We targeted too much, and we went too narrow," he said in an interview, "and now we're looking at: What is the best way to get the most reach but also the right precision?"
Quote
Not all big advertisers are pulling back on Facebook's targeted marketing.
Priceline Group Inc. said it expects lower returns in the current quarter from bookings generated from its advertising, much of which goes through Alphabet Inc.'s Google. As a result the travel company plans to increase spending on Facebook's targeted ads.
I have targeted stuff at 42p per click and broader at 2-4p.
Much more action from the higher volume too. Targeting does not equal better conversion. Maybe the targeting could be better on the tighter stuff.