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Title: Google AdWords to break up tablet & desktop bids
Post by: littleman on September 09, 2016, 12:03:55 AM

I just noticed that Google is again allowing bid adjustment for tablets separate from desktop. This is a big deal; coupling tablets with lap/desktops was really a major inefficiency. Conversion rates for tablets sit at about half-way between computers and mobile in my experience.

Here's an article talking about the change:
http://searchengineland.com/google-adwords-break-tablet-desktop-enable-mobile-base-bid-250214

Title: Re: Google AdWords to break up tablet & desktop bids
Post by: werty on September 10, 2016, 12:47:36 AM

about time. Thanks for the heads up.

Title: Re: Google AdWords to break up tablet & desktop bids
Post by: gm66 on September 21, 2016, 11:04:30 AM

Thanks LM.

The Core

Why We Are Here => Traffic => Topic started by: littleman on September 09, 2016, 12:03:55 AM